We all go on about blogs, and certainly here on Jobinablog it is our focus. So now you have decided you want to write a blog at your company, where do you go for some basic advice? Well fortunately a blog consultant called Mark White wrote some excellent advice on a recent post. So here are his 10 tips for writing a blog:
1. Write posts on topics which interest your readers
I know that we come back to content time and time again, but it really is so key that I’m afraid it’s worth repeating once more here. Write things that your readers will find useful, relevant and interesting! You already do? Great - then concentrate on the rest of this post and the other two in the series because they’ll support what you’re doing every step of the way. If you’re still looking for help then, when you’ve finished here, may I suggest checking out Brian Clark at Copyblogger - recommended. Seriously.
2. Consider the layout of your posts
Try not to have great swaths of text which create an often impenetrable barrier between your readers and the ideas you wish to communicate. Make sure that you break it up, have areas of white space and use subheadings to highlight your points - where appropriate, use bullet points as well and generally make sure that the layout supports your content rather than hides it.
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