Build your brand through being in a community

Today I read a great article on Building a brand through Community, by Connie Bensen, who is a respected voice in the social community space. If you have a corporate blog, and have people managing it for you, or you have your own blogs that you are involved with, then this article is a must read.
She covers all aspects of how to improve your brand and the actions you need to do to make it happen. It is also checking Connie's blog for some more good insights into building social communities.