Jobinablog

10 Ways to promote your new blog

So you have now written your blog and you are really excited about it - trouble is what do you do now? Obviously, you now have to let people know you are out there - you need to publicise it. If you are not sure about that part, then courtesy of Blog Perfume, here are the 10 main ways to promote your blog:

1. Social bookmarking sites
Sites such as Digg and Del.icio.us grab traffic and have it head right for your blog. These are quite easy to use (so long as you don’t vote for yourself) – create a free account, write a description, add tags and the address to your blog, and voila! – With compelling headlines and descriptions, you can quickly have traffic to your blog.

2. Forum visiting
Visiting forums in your niche market is nearly as old as the Internet itself – but this works and it’s free. Participate in the forums with relevant (compelling) information that leads to what your blog is all about. Having a great signature line with a link to your blog is the key.

3. Free eBooks
Writing and offering free eBooks will also bring traffic to your website. Your eBook needs to be compelling, well written and chock full of useful information (otherwise, no one will visit your blog, thinking you’ve nothing real to say anyway).

A corporate blog should now be part of your marketing strategy

Has your business been putting off looking at writing a blog? Have you seriously considered looking at writing one? Well if you need some good reasons why, Jennifer Slegg -  a search engine marketing consultant -  has written this very good article explaining why you should be writing a corporate blog. It is all about being another strand of online marketing.

If you have been sitting on the fence for a while, read this and it will explain why you need to do it!!

Widgets, Long Tail, SEO and Recruitment

You might have heard of widgets, long tail and SEO, but are you really sure how they interact together? Well, Nathan Wood, the SEO Manager from 4Mat has written this good explanation of why these three words are important to your business.

“Widgets”. Attend any online marketing conference and you’ll hear this word, a lot. Why? Because widgets are currently the standard example in the search marketing industry for how searchers will use increasingly more detailed queries to hone in on the information that they want to find. With Google announcing earlier this year that the average number of words per query has risen from 3 to 4 words, the indications are that searchers are becoming increasingly sophisticated in their quest for information. "Red widgets" or "big blue square widgets" – to what level do searchers go to pinpoint their results?

Social Media Promotion

Social media promotion is something that is now starting to become more prevalent. So what does a social media promotion plan look like? Lee Oden wrote a very good post comparing direct marketing plans to social media promotion and showed the differences of each. Whereas with direct marketing you won't necessarily know your audience, there is an assumption that with social media promotion, you will already have some involvement with some form of social community. So here is what one could look like:

• Monitor discussion on social communities and networks for key conversations, keywords and topics
• Identify top concerns relevant to what the company is promoting and develop messaging for solution
• Identify influentials in the social communities, bloggers and authorities - ask them their opinion
• Identify media types most often used with topics and communities - text, video, image, podcast as well platforms for communication: blog posts, comments, microblogging, status updates, social network notes, social news and bookmarking and as possible, direct messaging and IM

Drive more traffic to your Career Site - Part 3

So after looking at SEO and PPC in my last two posts on driving traffic to your career site, which one should you be using to help your business?

Research has shown that in terms of searchers, the organic search results are what they pay most credence to, but only if you are on the first page - and to a lesser degree - the second page. Past that and most people don't even bother! Nearly as many people look at the adwords adverts that appear above the organic search, but only one third of people look at the adverts on the right. So it is important to be in the Top 10 (Top 20 lesser)) organic searches on Google and Top 6 on the PPC adverts.

So what are the advantages of SEO and PPC?

Drive more traffic to your Career Site - Part 1

This is the start of a short series looking at driving traffic to your career site (or jobs section of website). This first part is to do with organic (the best ) traffic, that comes from your site appearing high up in the search results on Google, Yahoo or MSN etc.This is achieved by addressing your website's Search Engine Optimisation (SEO).

So, here are three key steps you need to do to improve your search engine ranking (obviously establish where your starting point is by carrying out some test searches on the three primary search engines):