Jobinablog

Widgets, Long Tail, SEO and Recruitment

You might have heard of widgets, long tail and SEO, but are you really sure how they interact together? Well, Nathan Wood, the SEO Manager from 4Mat has written this good explanation of why these three words are important to your business.

“Widgets”. Attend any online marketing conference and you’ll hear this word, a lot. Why? Because widgets are currently the standard example in the search marketing industry for how searchers will use increasingly more detailed queries to hone in on the information that they want to find. With Google announcing earlier this year that the average number of words per query has risen from 3 to 4 words, the indications are that searchers are becoming increasingly sophisticated in their quest for information. "Red widgets" or "big blue square widgets" – to what level do searchers go to pinpoint their results?

Be creative to help your direct recruiting

Lets be straight about one thing, job seekers look at many job opportunities, and will consider many  different jobs. So why on earth would they look at on line adverts that are just boring job descriptions? Many companies still insist on just placing these boring items on their career sites and expect job seekers to be excited by them. That is just such a big mistake - job seekers want to 'be sold' an opportunity, and be told the benefits (ever heard of the feature and benefit sell?) to them. They also need to be able to say to themselves (or out loud should they feel the need!), "that looks a great job, I am going to apply today!". Get it now? You should be selling your jobs not telling people about them.  You only need to show them the full job description when you have the interest of the job seeker - by then they are an interested party and then they will want more information.

This makes a massive difference to the performance of adverts, whether on a career site or on an online job board. Generally speaking, if you write an add and it doesn't excite you as the writer, then you can sure that it won't excite the reader, so write it again.

So why is Google so important to your recruiting strategy?

To be able to let Google recruit staff for your business, you obviously need to have your jobs online in the first place, but that's a different story. You then you need to understand that most people find things on the internet by using search engines - they are inherently lazy and just won't put the url's in!! Ten years ago Google had no users, today it has over three quarters of the UK search traffic (see below). People will use a search engine to find your products, services or your jobs.

Therefore,it stands to reason that with so much market share in the UK, you have to make sure that you have made sure you are doing everything you can, to make the Google spiders like your website. So how do you do that?