Jobinablog

How big is your untapped recruitment marketing potential?

As a business you are sitting on a huge untapped wealth of future potential candidates. Sounds mad doesn't it, but what I am referring to is your untapped recruitment marketing potential of your business. Chris Cardell, a recognised business thinker, lists these areas of your business where your hidden wealth could be, and the areas where you have not optimised or maximised your marketing strategies. I have expanded and ammended these to give direct relevance to the recruitment sector.They are:

• Every brochure, letter or email you write that does not build, create or nurture a deep and outstanding relationship with your potential employees.
• Every letter or email that you would like to write but simply don’t get around to.
• Every penny you spend on recruitment advertising that does not work.
• Every penny you spend on recruitment advertising that does not utilise the proven techniques for improving candidate response levels.
• Every job seeker that you don’t thank for their conacting you for employment.
• Every job seeker that you don’t ask for a referral of anothr job seeker.
• Everyone who contacts you who is never converted into a future potential employee or referrer.
• Every magazine, newspaper, radio or TV station that you don’t appear on because you think PR is complicated.
• Every person who visits your web site who you never hear from again.
• Every week or month that goes by without you sending an email to your prospective job seekers/ prospective employees giving them some information of real value to them.

So you can see there will defiantly be something here that your business can benefit from doing. Go on take a couple of ideas and run with them!

10 Ways to Reduce Your Recruitment Costs

Is your recruitment budget already running on empty this year? Well if you need to looking at reducing your recruitment costs, here is a document I wrote recently that highlights 10 ways to start reducing your recruitment costs.

I guarantee that you won't be using them all!!

The high sales cost of a new recruit

£HOW MUCH??

In a previous post we have seen how expensive it is to recruit new employees to the business, but there is a further cost to the business that is considerably higher. How much business does your company have to do, selling its product or services to then pay for the recruitment costs?

Recruiting via third parties is very expensive

Jobinablog.com has been created to use the blog concept as career pages or job pages on corporate websites. Many companies still don't use their websites to recruit staff, and over the last couple of years this has become even more noticeable. Companies are the first to complain about their inability to recruit staff, and the huge fees that they have to pay to recruitment agencies when they do hire new employees. In fact, according to the CIPD Recruitment and Retention Survey for 2007, it now costs between £4333 and £7750 to recruit a new employee!! So when I speak to companies who are recruiting, one of the first things I ask them is why they don't use their own website to do so. Usually it is one of three answers - time, technology or people resource. This has caused me much frustration, as recruiting staff directly is not only very cost effective, a way to build a successful employment brand and the way to start of a talent pipeline, it is an absolutely the way to go, with the ever shrinking amount of talent in the job market.

So if you are looking for a more cost effective way of recruiting staff, then contact us now to find out how your recruitment can be transformed.