Jobinablog

Web 2.0 at work, the Generation Y way!

Generation Y are in our workplace now and will be around for a good while yet, so isn't it essential that employers really start to understand what they are like as employees? They do have a different mindset, and therefore will have different ways of approaching work- some good and some bad. Sacha Chua, has produced this slideshow to show what the generation Y take to web 2.0 is within IBM.

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When you have clicked through that, check out an exciting video defining what generation Y -or Media Snackers - are really about. It is a great 1.27 minutes definition!!

How big is your untapped recruitment marketing potential?

As a business you are sitting on a huge untapped wealth of future potential candidates. Sounds mad doesn't it, but what I am referring to is your untapped recruitment marketing potential of your business. Chris Cardell, a recognised business thinker, lists these areas of your business where your hidden wealth could be, and the areas where you have not optimised or maximised your marketing strategies. I have expanded and ammended these to give direct relevance to the recruitment sector.They are:

• Every brochure, letter or email you write that does not build, create or nurture a deep and outstanding relationship with your potential employees.
• Every letter or email that you would like to write but simply don’t get around to.
• Every penny you spend on recruitment advertising that does not work.
• Every penny you spend on recruitment advertising that does not utilise the proven techniques for improving candidate response levels.
• Every job seeker that you don’t thank for their conacting you for employment.
• Every job seeker that you don’t ask for a referral of anothr job seeker.
• Everyone who contacts you who is never converted into a future potential employee or referrer.
• Every magazine, newspaper, radio or TV station that you don’t appear on because you think PR is complicated.
• Every person who visits your web site who you never hear from again.
• Every week or month that goes by without you sending an email to your prospective job seekers/ prospective employees giving them some information of real value to them.

So you can see there will defiantly be something here that your business can benefit from doing. Go on take a couple of ideas and run with them!

How to use Forums to drive traffic to your corporate blog

So you have taken the bold step of creating your first corporate blog, but how do you drive traffic at your new site? There are several ways that you can do this - one of them is to use forums specific to your industry sector to do just that. First, look for forums that are popular with your customers, and then become an active participant in them. Not only will you boost your reputation as an industry expert, you’ll also get some great inbound links pointing back to your site.

To find your customers’ favorite forum hangouts, simply type your top keyword phrases into a search engine, along with the word, "forum." Just be aware that there’s a RIGHT way to promote your business in public forums… and a WRONG way. Derek Gehl, the prolific US based internet marketeer kindly shares his 7 Tips for using Forums to drive traffic to your blog.

1. Lurk before you leap!

Before you start wading into a forum with your opinions and advice, hang out as a silent "lurker" for a while and get to know the "flavor" of posts that are considered acceptable. Every forum is different, so what might be considered humorous in one could be offensive in another. Learn who the "regulars" are, what questions are typically asked, and what responses are given. Then do your best to follow the accepted model.

2.Focus on "relationship selling" — NOT product selling Forum promotions are all about selling YOURSELF as an industry expert, with a wealth of knowledge to share — they’re NOT about selling your actual product!

In a forum, gimmicky sales tactics and hype do NOT work. Unless you want to enrage the other participants, don’t post blatant "buy my product" advertisements. Instead, look for opportunities to respond to questions with the exact information the people asking the questions are looking for. The trick is to sit back, listen, and wait for legitimate opportunities to share your expertise. This will help you gain the community’s respect and develop a solid relationship with your target market.

10 Ways to promote your new blog

So you have now written your blog and you are really excited about it - trouble is what do you do now? Obviously, you now have to let people know you are out there - you need to publicise it. If you are not sure about that part, then courtesy of Blog Perfume, here are the 10 main ways to promote your blog:

1. Social bookmarking sites
Sites such as Digg and Del.icio.us grab traffic and have it head right for your blog. These are quite easy to use (so long as you don’t vote for yourself) – create a free account, write a description, add tags and the address to your blog, and voila! – With compelling headlines and descriptions, you can quickly have traffic to your blog.

2. Forum visiting
Visiting forums in your niche market is nearly as old as the Internet itself – but this works and it’s free. Participate in the forums with relevant (compelling) information that leads to what your blog is all about. Having a great signature line with a link to your blog is the key.

3. Free eBooks
Writing and offering free eBooks will also bring traffic to your website. Your eBook needs to be compelling, well written and chock full of useful information (otherwise, no one will visit your blog, thinking you’ve nothing real to say anyway).

Jobinablog - a video presentation

A few people have had a little trouble grasping the concept of Jobinablog, so by means of a further explanation, I have produced a presentation that I am sure will make complete sense!!

Now you know how it works, I look forward to your phone call!!

Your own FREE Recruiting Channel on YouTube

You are looking to sell your company to prospective employees aren't you? Well YouTube have a great slant on their product that enables you to set up your own FREE recruiting channel. So when you have set up your new career site or Jobinablog site, you can simply insert the videos you have made about your company and what it is like to work there. What a nice and easy way to freely promote your company - which is still a relatively unique way. Not many companies show video of their company on their websites, so it will really make yours standout! Chris Russell of JobsinPods has put together this nice guide of how to set it up.

Jobinablog.com - a new breed of career site.

So Jobinablog - what is it then apart from a catchy name? It has been designed to target SME companies to help them recruit staff directly through their own website. Using blog functionality and flexibility, Jobinablog can become a fully branded career site or jobs pages that fits seamlessly into an existing website. It is a very simple but effective way of being able to recruit staff in an exciting way.

Download jobinablog_how_it_works.ppt  (you will need sound). This a easy to watch/listen presentation that will show you exactly how Jobinablog works. Alternatively, here is the presentation in a video format.

So if a company is fed up and disillusioned with recruiting via third parties such as recruitment agencies, Jobinablog will give them a very cost effective method of  direct recruitment, that becomes a key part of a recruitment strategy. And because it is in a blog format it is very good for search engine optimisation (SEO) and naturally high search engine rankings which is great for a company and their marketing budget! More importantly, candidates now want to see exciting career pages, they want to take a 'good look' at a company before they even send a CV, so having an appealing career site is now becoming an essential part of any companies recruitment strategy. Take a look at a Jobinablog client example, and how it works.

Your jobs online the simple and effective way - The Microsoft Jobsblog

  Microsoft have a great informative jobsblog, one of the ways that they do their direct recruiting. They have produced this recruiting blog that showcases jobs, people who work at Microsoft and more importantly how to get a job at Microsoft. It is a good simple site that is very effective of showing prospective employees all you need to know about joining Microsoft.

Simple and informative are the two main words that spring to mind!