Jobinablog

10 things you need to know about what Jobinablog can do for you

Interested in knowing and understanding more about Jobinablog? Here are the answers to the 10 questions I get asked most about what Jobinablog is:

1. Jobinablog.com -  so what is it then apart from a catchy name?  It is a career site that is built individually for each company, keeping their same design, that helps companies recruit staff directly through their own website in a very cost effective way and exciting way. It is also a very good way of developing (or improving) your employer brand.

2. How does it work? It uses the flexible functionality of a blog, to create a wide range of exciting options to display jobs, news, videos, photos, interviews and much more. And because it is a blog, it makes the most of Web 2.0 and allows readers (job seekers) to interact with the website. How can you interact? Using one of four ways 1) RSS feeds 2) Email updates 3) Newsletter subscription 4) Comments. If you want to understand it visually, watch a video presentation (approx 10 mins long).

3. But why a blog format? There are the development on the internet that is really changing the way people read websites. There are 110's of millions, which means that job seekers are very comfortable reading them and interacting with them. In fact the Y Generation and the Z Generation, your employees of the future, probably read them all the time. So to have a chance of recruiting these people, you need to be providing them with a site they want to read.

Jobinablog - a video presentation

A few people have had a little trouble grasping the concept of Jobinablog, so by means of a further explanation, I have produced a presentation that I am sure will make complete sense!!

Now you know how it works, I look forward to your phone call!!

Can't attract new candidates? Here are some reasons why

After having looked at problems that affect the recruitment process itself, I wanted to further look at the actual problems related to the sourcing of candidates for your company. These are not an endless list of problems (as that would fill a book up!), but they are some of the most common. Lou Adler has produced this list of 15 sourcing related problems, and what problems companies have in attracting staff to their company - how many do you find yourself saying yes to?  More than five does call for some action to be taken!

1.      The quality and quantity of candidates from job boards is declining.

2.      We tend to use the same sourcing methods every year.

3.      Our advertising is boring and out-dated.

4.      Our job ads are just cut-and-paste versions of our boring job descriptions.

5.      Ads are hard to find by top people who are casually looking.

6.      Ads are found, but top candidates don't apply.

7.      Our ads don't describe a compelling value proposition.

8.      Our ads are filled with disqualifiers and little about what's in it for the candidate.

9.      Our ads are written to exclude bad people, not attract good people.

10.  Our career website is difficult to navigate and search for jobs.

11.   We have not search-engine-optimized (SEO) our site or our ads.

12.   Our ads don't always come up first on the job boards we use.

13.   Good candidates say they're "not interested" early in the process.

14.   We don't get enough high-quality referrals.

15.  Our employees don't proactively seek out great people to refer.

7 ways to use videos to drive traffic to your career site

Every single month hundreds of thousands of people go to sites like YouTube and watch videos. People are very comfortable watching video online -so how do you and your company make use of this massive rise in video curiosity?  Firstly you need to go  beyond your website and into online communities where your 'targets' are spending time surfing, chatting and buying. Then you go about planting links to your video content in high traffic relevant areas communities online where potential 'targets' are likely to find it! Then there are certain tactics you can use to drive traffic  back to your website, here are seven:

Drive more traffic to your Career Site - Part 3

So after looking at SEO and PPC in my last two posts on driving traffic to your career site, which one should you be using to help your business?

Research has shown that in terms of searchers, the organic search results are what they pay most credence to, but only if you are on the first page - and to a lesser degree - the second page. Past that and most people don't even bother! Nearly as many people look at the adwords adverts that appear above the organic search, but only one third of people look at the adverts on the right. So it is important to be in the Top 10 (Top 20 lesser)) organic searches on Google and Top 6 on the PPC adverts.

So what are the advantages of SEO and PPC?

Drive more traffic to your Career Site - Part 2

Following on from Part 1, this looks at something that everybody has heard about, but not necessarily something that too many people understand - Pay Per Click (PPC) advertising. What I am primarily referring to is Google Adwords, as they are the most prolific method in the UK, as as Google has 78% of the UK search traffic you can see why!

PPC advertising allows you to get your adverts (and website) appearing on the results pages of keyword searches carried out on Google and therefore directly under the eyes of the searching buyers! - I am sure you have seen then (highlighted below) and you have probably even clicked on them!

 

Drive more traffic to your Career Site - Part 1

This is the start of a short series looking at driving traffic to your career site (or jobs section of website). This first part is to do with organic (the best ) traffic, that comes from your site appearing high up in the search results on Google, Yahoo or MSN etc.This is achieved by addressing your website's Search Engine Optimisation (SEO).

So, here are three key steps you need to do to improve your search engine ranking (obviously establish where your starting point is by carrying out some test searches on the three primary search engines):

If you build it, they will come

Many companies who don't use their websites to recruit staff directly, are really missing out on their prime marketing tool to recruit - their own company website! Assuming (dangerous I know!) that the website looks good and is informative about  your company, then there is no reason to doubt that people would want to work for you........is there?