Recruiting Generation Y staff the Disney way

Following on from my previous post on using video as a recruiting tool, I wanted to share a post I read today by Bea Fields, whose blog is aptly titled "Attracting the New Workforce".  She looks at attracting the generation Y workforce, and how companies need to address their recruitment strategies accordingly. She has highlighted Disney's new recruitment campaign aimed specifically at generation y college leavers.

What I particularly like about this Disney program is this video, because it taps right into the mentality of different generation y groups. As you might expect from Disney, it is a well polished video, but it gets the exact message across.