Recruiting staff , and more importantly getting the right staff has never been more tricky. Each different generation - generation X , generation Y, generation Z and the baby boomers - has a core set of values that define the group as a whole. Life events and experiences shaped each generation’s way of thinking. They have specific beliefs, opinions and values that they uphold. These generations needs to know that the company they are looking to join supports what they believe to be valuable. The values your business website conveys are important.
Your business has core values that it conveys to your target audience. Those values might be quality and professionalism or being socially conscious and responsible. Maybe your business website shows you believe in hard work and effort or being different from the rest. Generation X might like friendly, slightly cocky content. Generation Z may like even more radical content. Baby Boomers may like a site that stimulates thoughts of self-gratification and leisure. Generation Y might be searching for what’s cool and trendy.
Different generations will prefer completely different businesses based on their beliefs and values. A person from either of the generations may be seeking the same product - but they’ll hire, buy or work with a person who believes in what they do. So you need to make sure that your website content conveys the right values for the generation of buyers you want and need to attract.
James Chartrand has highlighted some values to look for :
Baby Boomers: personal gratification; personal growth, health and wellness; optimism and positive attitude; teamwork and being involved.
Generation X: diversity and global thinking; self-reliance and independence; life balance; fun and informal attitude; technologically literate.
Generation Y: confidence and achievement; sociability and collective action; diversity and morality; street-smart; optimistic and savvy.
Generation Z: no real respect for authority; non conformity encouraged; lacking social skills; web savvy; mobile messaging key; don't know what hard work is (yet).
Targeting your market means intimately knowing who’s going to feel good about your business…
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Posted by: Morgan | August 05, 2010 at 10:06