59% of people on the internet view one video a week - are you using them on your site?

Video is now becoming a very key part of the online world, as shown by a recent survey by Universal McCann, where 59% of people watch at least one video online per week. Obviously there are the huge video sites like YouTube and similar concepts that have followed their trail. But it is the way that companies are more increasingly using video as a recruiting tool, that should be noticed. The video's may not even be a direct campaign of recruitment, more of an information tool, but they keep people on your website longer.

So is your company using video to attract / entice / inform people about your company? If not then you should be seriously considering the approach. Here is a great post about how a company went through the whole process of producing and publishing their recruitment video.