This may sound a strange statement, but it is becoming absolutely essential. Some companies have made major strides in this area, but many have missed the boat completely. Most candidates will visit the corporate website. The messages they read about the company, the mission, the vision, the people who work there and the career opportunities have a huge impact. These messages WILL make the candidates make their decision as to them choosing your company as a suitable employer. As an example here are the four criteria a 24 year old graduate recently used to find a job:
1. The quality of the company's whole web site - companies with poor quality sites were quickly eliminated from consideration.
2. The career message and career opportunities and how these were presented on the career page - if the emphasis wasn't on long term growth he wasn't interested.
3. Only if the above two criteria were met would he even begin to look for a job. In some cases, he just sent his CV to the recruiting department and let them look for the right job.
4. He accepted the job based on the hiring manager, the career path opportunities and some of the projects he'd be working on - as long as the salary package was fair.
Your target recruitment audience is getting more demanding and expects a good career site as a minimum, selling both the vacancy and the company itself.
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