Every single month hundreds of thousands of people go to sites like YouTube and watch videos. People are very comfortable watching video online -so how do you and your company make use of this massive rise in video curiosity? Firstly you need to go beyond your website and into online communities where your 'targets' are spending time surfing, chatting and buying. Then you go about planting links to your video content in high traffic relevant areas communities online where potential 'targets' are likely to find it! Then there are certain tactics you can use to drive traffic back to your website, here are seven:
• Use teaser videos of up to 30-60 seconds or less to draw people in i.e., less is more in this case as people's attention spans are extremely short!
• Use every hook you can, e.g., catchy titles (NB also make sure the exact middle frame of your video is interesting as sites like YouTube use this as a thumbnail to grab attention!)
• Get onto recommended pages e.g., with YouTube by getting mentions on blogs and in forums (e.g., Linkedin or Ecademy) and even formenting controversial debate which attracts attention!
• Don't forget to share - send to all your contacts and incentivise them to pass on and recommend
• Use Calls to Action to direct the viewer to what they need to do next
• Always keep things simple. Unless we’re reading a novel most of us like plain and simple English
• Use unique tag words to keep your videos together i.e., this way they appear all together on key sites like YouTube.
So off you go and get your video camera charged up!!!
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