Chris Russell - a Social Media expert, highlighted a very interesting post on his blog, regarding getting the 'management' to accept social media as a valid tool in recruiting staff by Jeremiah Owyang. I have slightly ammended the content for british eyes!!
He was conducting a webinar and one of the questions from the crowd was “how do I convince my management to embrace this new social media world?” Many people were having a hard time convincing their management to join in this scary new online world, where customers are talking directly to prospects and your employees are no where to be seen. Convincing management to join the online world can be challenging.
He suggested that a conversation start with the senior management about the changes in communication, and if they have pictures of kids of their desk. Then ask them how their kids communicate, if they don’t (perhaps they’re too busy running the company) ask them to take a closer look, and get back to you. His former CEO analyzed that his kids were using IM on PC, surfing the web, Text messaging on phone, school work on the couch next to them and the TV on in the background…and that was considered studying!
He went on to say that the next generation are using the the web and other digital channels to communicate, update each other, and talk (Forrester’s 2007 stats indicates nearly two-thirds of teens access a social network at least once a month) and nearly 1/3 of adults access social networks a month. This doesn’t include other tools, just social networks. The truth is, this next generation will enter the workforce with connections to employees, customers, prospects, partners, and even competitors, and companies must be ready.
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