Drive more traffic to your Career Site - Part 3

So after looking at SEO and PPC in my last two posts on driving traffic to your career site, which one should you be using to help your business?

Research has shown that in terms of searchers, the organic search results are what they pay most credence to, but only if you are on the first page - and to a lesser degree - the second page. Past that and most people don't even bother! Nearly as many people look at the adwords adverts that appear above the organic search, but only one third of people look at the adverts on the right. So it is important to be in the Top 10 (Top 20 lesser)) organic searches on Google and Top 6 on the PPC adverts.

So what are the advantages of SEO and PPC?

SEO Advantages:

1. Search engine optimisation will effect long lasting search rankings
2. Good SEO will work across many different search engines.
3. Searchers have a better 'trust' of organic over 'paid for' search results.
4. If maintained, SEO will continue to grow your organic search ranking.
5. Over a longer period of time SEO can be more cost effective over PPC.

PPC Advantages:

1. You only pay for traffic when your advert is clicked.
2. You can choose the keywords to target and the web pages to direct people to.
3. You can target specific geographic areas.
4. You can get that No.1 spot.....if you are willing to pay for it!
5. PPC advertising campaigns can be up and running in the same day.
6. Great for promotional activity as it can be turned on and off immediately.

There are some great advantages for both SEO and PPC, so without question my advice would be to do both!! You should be looking at your SEO  for your website as a matter of importance anyway, and if you then combine this with PPC (while being careful with your budget) you will really start to drive traffic to your website.

Comments

[Ivan]

A nice idea!

And a nice Theme!

Ivan | www.JobsBlog.ie