The most common mistake that companies make when trying to recruit staff, is to simply advertise the job description. Don't do it - job descriptions are not designed to sell you the job, they are there to explain the function of the job, instead write an appealing and enticing bespoke advert....every time!
Yes of course the interested candidate wants to see the job description, but make it be part of the information flow. Start with the advert (whether it be a job board advert or a career site or even 'old fashioned' press), make it appealing and give the basics but above all sell the role and the company to the audience of prospective jobseekers. If you are confident of your employment brand, then use it. Then make the interested parties show their interest by directing them to your career site or job pages. Here you can give them information about your company, what it is like to work there etc and of course some more details about the job itself. Do not give them a job description until they have either emailed you their details, a CV (if you requested one) or registered on your career site (if you have directed them to your career site, make your landing page exciting !)
Then and only then show them a copy of the job description, which now should be less relevant anyway because the candidate is already interested in joining your company, after having visited your career pages and liked what they saw (after all if they didn't, you wouldn't hear from them anyway!).
It is essential you make contact with these interested candidates very quickly, otherwise your competitors will get them first and you will have to start the process again!!
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