Recruitment is changing very fast, primarily due to technology and the internet savvy generation, but as an employer, are you embracing the changes fast enough? The challenge for you is that both your future employees and your competitors will be using new technology, they will be using the world of Web 2.0 and even Web 3.0 to seek out new employees, using both direct and passive methods. So what does this really mean for you and your company?
The first thing to understand is that you are not alone, only 33% of HR Managers actively use Web 2.0 technologies, and 20% have never even heard of them (courtesy of Clearswift), which is very surprising when you consider the huge amount of press for sites like MySpace and Facebook. Secondly, these technologies can be used to the advantage of employers in their methods of candidate attraction, by not only reaching new audiences, but also to show prospective employees what it is like to work for your company. Also you have to remember that these technologies are now all part of a jobseekers life, with blogs, social networking sites and web forums being used every day by them.
As an employer, you need to recruit good people, but you are not simply going to find the people you want and need to recruit by the traditional methods such as press advertising and recruitment agencies alone. You are going to have to engage with new technologies and new methods. This was the reason why Jobinablog.com was created, to enable companies such as yours to start using web 2.0 technologies to recruit more staff directly through your own website.
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