Blogs will change your business

Many people have asked me about Jobinablog.com and asked why I have used the blog format for the product. There are of course many reasons but for business they have become an essential tool to talk to your public, whether they be job seekers or customers. Back in May 2005, BusinessWeek wrote an article, 'Blogs will change your business', and in it there is an interesting paragraph:

“Go ahead and belly ache about blogs. But you cannot afford to close your eyes to them, because they are simply the most explosive outbreak in the information world since the Internet itself. And they are going to shake up just about every business – including yours. It doesn’t matter whether you’re shipping paper clips, pork bellies, or videos of Britney in a bikini, blogs are a phenomenon that you cannot ignore, postpone, or delegate. Given the changes barrelling down upon us, blogs are not a business elective. They are pre-requisite.”

They got it spot on didn't they?