Be creative to help your direct recruiting

Lets be straight about one thing, job seekers look at many job opportunities, and will consider many  different jobs. So why on earth would they look at on line adverts that are just boring job descriptions? Many companies still insist on just placing these boring items on their career sites and expect job seekers to be excited by them. That is just such a big mistake - job seekers want to 'be sold' an opportunity, and be told the benefits (ever heard of the feature and benefit sell?) to them. They also need to be able to say to themselves (or out loud should they feel the need!), "that looks a great job, I am going to apply today!". Get it now? You should be selling your jobs not telling people about them.  You only need to show them the full job description when you have the interest of the job seeker - by then they are an interested party and then they will want more information.

This makes a massive difference to the performance of adverts, whether on a career site or on an online job board. Generally speaking, if you write an add and it doesn't excite you as the writer, then you can sure that it won't excite the reader, so write it again.

Comments

[ActiveJobseekers.com]

Great article. I find it very useful and informative. A service I also find useful is a new online resource called ActiveJobseekers.com. It is a a place where job seekers Actively looking for jobs can create resumes for free and also announce their availability to employers.

Employers can then contact these job seekers knowing fully well that the candidate is actively looking for job.

Laura
http://www.activejobseekers.com

[Hackle]

Hi!
I appreciate your Site with all the great information. Great job!
there is lot of valuable info on Many companies which are still insist on just placing these boring items on their career sites and expect job seekers to be excited by them.

[Andy Headworth]

Thanks Hackle, it still amazes me what companies think will interest job seekers, and therefore what they put on their career pages!!